Stay in Play – Adidas Mexico – Tatiana Serur

Illustrations made for the Adidas Stay in Play campaign, specifically, for the launch of their «Techfit Period Proof» tights, which were designed to train during periods. This project was made to encourage non-judgmental conversations about menstruation, recounting Tatiana Serur’s experience as an extreme sports athlete. The animations were created by Felipe Lira, a graphic designer; and the project was developed by the creative agency Newcycle.

Stay in Play – Adidas México – Tatiana Serur

Ilustraciones para la campaña de Adidas Stay in Play en el lanzamiento de sus licras “Techfit Period Proof” diseñadas para el entrenamiento durante el ciclo menstrual, que busca incentivar un diálogo libre de prejuicios sobre la menstruación. Relatan la experiencia de la deportista Tatiana Serur, atleta y deportista extrema. Las animaciones fueron desarrolladas por el diseñador Felipe Lira. Proyecto a cargo de la agencia creativa Newcycle.