Stay in Play – Adidas Mexico – Nuria Diosdado

Illustrations made for the Adidas Stay in Play campaign, specifically, for the launch of their «Techfit Period Proof» tights, which were designed to train during periods. This project was made to encourage non-judgmental conversations about menstruation, recounting Nuria Diosdado’s experience as an athlete and as an artistic swimmer. The animations were created by Felipe Lira, a graphic designer; and the project was developed by the creative agency Newcycle.

Stay in Play – Adidas México – Nuria Diosdado

Ilustraciones para la campaña de Adidas Stay in Play en el lanzamiento de sus licras “Techfit Period Proof” diseñadas para el entrenamiento durante el ciclo menstrual, que busca incentivar un diálogo libre de prejuicios sobre la menstruación. Relatan la experiencia de la deportista Nuria Diosdado, nadadora artística. Las animaciones fueron desarrolladas por el diseñador Felipe Lira. Proyecto a cargo de la agencia creativa Newcycle.